CONTENT GROWTH AND ENGAGEMENT 

SECTION 1 –

Growth campaigns, service activation, and content systems built to-scale

Hero and selected outcomes]

Content that moves people from uncertainty to action

Selected case studies in growth content, service activation, product journeys, and travel SEO across financial wellness, healthcare hiring, and travel technology.

Growth Content Strategy · Conversion Copywriting · CRM · SEO · Product Content

Selected outcomes

214% growth in booking-feature opens

82% YoY growth in benefit utilization

154% MoM growth in new users

62% → 30% reduction in pre-interview drop-off

SECTION 2

Content Platform and Editorial Pillars

SECTION 3

Small Steps

SECTION 4

Push Notification Activation

SECTION 5

Bonus Pay

SECTION 6

BAYADA

SECTION 7

GetYourGuide

SECTION 8

How I Work / One Voice

How I work

Obstacle → Audience → Hypothesis → Content intervention → Measured result

I identify the behavioural obstacle, define the audience and desired action, develop a content hypothesis, test the relevant message or journey variable, and use the outcome to shape the next iteration.

I use analytics to refine the next decision, not merely to report the previous one.

One voice, different contexts

Strong content systems preserve a coherent underlying voice while adapting relevance, tone, emphasis, and calls to action for different audiences.

At Paven, I segmented messaging by life stage, topic, financial need, and behavioural moment.

At Cee Cee Creative, I adapted content for distinct local and international audiences, including market-specific branded work for Audi.

The same principle applies across markets: preserve the core proposition while adapting the message to the customer’s context.

SECTION 9

Closing CTA

Clearer content. Stronger action.

I help teams turn complex services, high-friction journeys, and changing audience needs into content systems and campaigns that people can understand, trust, and act on.

View my résumé
Explore more work
Contact me

[TBD — CTA LINKS: Add final résumé PDF URL, portfolio destination, and mailto link.]

Eric James Bain
Growth Content Strategist · Conversion Copywriter · Product Content Designer
Berlin, Germany
ericjamesbain.com · LinkedIn · ericjbain@gmail.com